A sleek, glass-walled boardroom table made of pale oak, its surface meticulously organized with a single open laptop displaying a colorful customer journey map, printed dashboards with clean infographics, and a neatly stacked notebook with metal spiral binding. In the background, a floor-to-ceiling window reveals a softly blurred city skyline, suggesting a modern corporate headquarters. Late afternoon natural light streams in, creating gentle reflections on the glass and subtle shadows along the table edge. Photographic realism at eye level, with a shallow depth of field that keeps the documents and laptop in crisp focus while the cityscape melts into a soft bokeh, evoking a strategic, professional, customer-centric atmosphere.

UNDER CONSTRUCTION

Customer-led Growth Expert

Empathy-informed strategies that turn insights into better products, services, and experiences for customers at every stage.

Selected Speaking Engagements

YearConference / EventSession / TalkRoleDate
2025CustomerX Con 2025Stop the Silos & Unlock Series Business ImpactKeynote SpeakerNovember 2025
2024CustomerX Con 2024Making the Impossible, PossibleDesigned & Facilitated WorkshopOctober 2024
2023CustomerX Con 2023KPI Storytelling & Career AccelerationSpeakerOctober 2023
2023Obsession Customer Marketing Conference 2023 (Obsession CLG Tour)Unlocking Customer-led GrowthKeynote SpeakerJune 2023
2022Obsession Conference 2022Demystifying Peer ReviewsSpeakerJune 2022
2022Advocate Marketing Academy 2022The Reference (R)evolutionSpeakerMay 2022
2021CustomerX Con 2021Talk Their Talk: The Multiple Languages of Customer AdvocacySpeakerNovember 2021
2020CustomerX Con 2020Managing the Marketing Gap in Client AdvocacySpeakerOctober 2020
2019Center for Customer Engagement Conference 2019Going Beyond the ReferenceSpeakerMarch 2019
2018Association of Proposal Management Professionals Conference 2018—SpeakerMay 2018
2018Center for Customer Engagement Conference 2018 — Cultivating Internal Champions for Success (Founder’s Award-Winning Presentation)Cultivating Internal Champions for Success (Founder’s Award-Winning Presentation)SpeakerMarch 2018
A large, wall-mounted whiteboard filled with a thoughtfully organized customer journey diagram, drawn with precise, colorful marker lines connecting labeled touchpoints, sticky notes in coordinated pastel colors, and neatly written insights about onboarding, adoption, and renewal. Below, a slim metal tray holds aligned markers and an eraser. The room has minimalist, light-gray walls and a smooth concrete floor, with a matte black glass conference table slightly out of focus in the foreground. Bright but diffused overhead lighting removes harsh shadows, giving a crisp, clean, photographic look. Shot from a three-quarter angle, the composition uses the rule of thirds to highlight the journey flow, creating an analytical yet optimistic mood centered on customer experience design.

Meet Alison Bukowski

Alison blends marketing, success, and operations to craft holistic journeys that drive loyalty and business results.

Hire Alison

Customer Experience Services

A modern, dual-monitor workstation on a light birch desk, each ultra-thin screen displaying different aspects of customer analytics: one with colorful NPS and CSAT trend graphs, the other with a detailed customer feedback word cloud and segmented dashboards. A wireless keyboard, precision mouse, and a slim, metallic notebook with a pen resting diagonally across it complete the setup. In the background, out-of-focus shelves contain neatly arranged business books and a single potted plant for a touch of green. Soft morning light from a side window illuminates the scene, reflecting subtly on the monitor bezels. Photographic realism from a slightly elevated angle, with a calm, focused atmosphere that emphasizes data-driven, customer-led decision-making.

Strategy for customer-led growth.

A circular arrangement of diverse, high-quality customer insight artifacts spread across a dark walnut tabletop: printed survey reports with highlighted key findings, a tablet showing a glowing heatmap of customer engagement, neatly bound customer interview transcripts, and color-coded index cards labeled with themes like “Empathy,” “Onboarding Clarity,” and “Renewal Experience.” A ceramic cup of tea sits just outside the circle, steam faintly visible. Overhead, warm pendant lighting casts a soft, even glow, creating gentle vignetting around the edges of the composition. Captured from a bird’s-eye view in sharp photographic detail, the image conveys a thoughtful, human-centered, and methodical approach to understanding and improving the customer experience.

Implementation for customer-centric operations.

Client Testimonials

Rating: 5 out of 5.

Alison reshaped our customer journey with care and clarity.

— Aya Nakamura

Rating: 4 out of 5.

Her guidance helped our teams connect with customers like never before.

— Lila Patel

Rating: 4 out of 5.

We saw improved retention and advocacy after aligning every touchpoint to the customer.

— Mateo García

Rating: 5 out of 5.

Alison inspires action by translating empathy into measurable outcomes.

— Aya Nakamura

Latest CX Insights

Contact and Demo

Get in touch to discuss how Alison can elevate your customer experience with a tailored, outcome-focused program.

Sessions available virtually or in-person; global availability.

← Back

Thank you for your response. ✨

A sophisticated, large digital dashboard displayed on a wall-mounted ultra-wide screen in a dim, modern operations hub, showing real-time customer health scores, churn risk indicators, and satisfaction metrics in vibrant, clearly differentiated colors. Below the screen, a minimalist black console table supports a compact router with discreet indicator lights and a small, thriving green plant. Accent LED strips behind the screen emit a cool blue halo, contrasting with the otherwise dark charcoal walls. The camera is positioned at eye level with a slight angle, emphasizing the breadth of the dashboard. Photographic realism with crisp clarity throughout, creating a high-tech yet controlled, professional mood that underscores proactive, data-informed customer success operations.