Approach

A large, wall-mounted whiteboard filled with a thoughtfully organized customer journey diagram, drawn with precise, colorful marker lines connecting labeled touchpoints, sticky notes in coordinated pastel colors, and neatly written insights about onboarding, adoption, and renewal. Below, a slim metal tray holds aligned markers and an eraser. The room has minimalist, light-gray walls and a smooth concrete floor, with a matte black glass conference table slightly out of focus in the foreground. Bright but diffused overhead lighting removes harsh shadows, giving a crisp, clean, photographic look. Shot from a three-quarter angle, the composition uses the rule of thirds to highlight the journey flow, creating an analytical yet optimistic mood centered on customer experience design.

Alison: Customer-led Growth

Empathetic leader translating customer insights into strategy, operations, and outcomes. Discover how her frameworks drive durable value.

Customer-led Growth

Alison leads with a customer-first strategy, blending empathy with data to drive growth. See how her approach shapes journeys into measurable business value on the Work page.

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A sophisticated, large digital dashboard displayed on a wall-mounted ultra-wide screen in a dim, modern operations hub, showing real-time customer health scores, churn risk indicators, and satisfaction metrics in vibrant, clearly differentiated colors. Below the screen, a minimalist black console table supports a compact router with discreet indicator lights and a small, thriving green plant. Accent LED strips behind the screen emit a cool blue halo, contrasting with the otherwise dark charcoal walls. The camera is positioned at eye level with a slight angle, emphasizing the breadth of the dashboard. Photographic realism with crisp clarity throughout, creating a high-tech yet controlled, professional mood that underscores proactive, data-informed customer success operations.

A circular arrangement of diverse, high-quality customer insight artifacts spread across a dark walnut tabletop: printed survey reports with highlighted key findings, a tablet showing a glowing heatmap of customer engagement, neatly bound customer interview transcripts, and color-coded index cards labeled with themes like “Empathy,” “Onboarding Clarity,” and “Renewal Experience.” A ceramic cup of tea sits just outside the circle, steam faintly visible. Overhead, warm pendant lighting casts a soft, even glow, creating gentle vignetting around the edges of the composition. Captured from a bird’s-eye view in sharp photographic detail, the image conveys a thoughtful, human-centered, and methodical approach to understanding and improving the customer experience.

CX Focus Areas

Journey design, voice of the customer, and customer success are woven into each engagement to align operations with real user needs.

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About

Visual CX Frameworks

Her methodology thrives on diagrams and models that make complex journeys understandable and actionable for teams.

Explore visuals

A modern, dual-monitor workstation on a light birch desk, each ultra-thin screen displaying different aspects of customer analytics: one with colorful NPS and CSAT trend graphs, the other with a detailed customer feedback word cloud and segmented dashboards. A wireless keyboard, precision mouse, and a slim, metallic notebook with a pen resting diagonally across it complete the setup. In the background, out-of-focus shelves contain neatly arranged business books and a single potted plant for a touch of green. Soft morning light from a side window illuminates the scene, reflecting subtly on the monitor bezels. Photographic realism from a slightly elevated angle, with a calm, focused atmosphere that emphasizes data-driven, customer-led decision-making.